Adidas Originals Tokyo Ginza

b612 crafted the new concept for one of the most prestigious and famous Lines by Adidas: The Originals, applying it to the design of a first store in Ginza Tokyo.

The design blends luxury with industrial aesthetics—exposed and reflective ceilings, extensive use of metal, stainless steel, and galvanized finishes.

Textured sand-toned walls provide a refined contrast to the metallic elements, creating a sophisticated atmosphere.

Fitting rooms are minimalist, and finely detailed, while the lighting concept ensures a premium, comfortable experience.

The minimalist façade, with its strong brand presence, stands out as a bold and instantly recognizable signature.