Pinko New Concept Flagship Store

b612 developed Pinko’s new retail concept, first unveiled at the Viareggio store—encompassing interior and exterior design, lighting, and custom fixtures.

Design, materials, and colors were carefully orchestrated to balance form and function, sustainability and luxury.

Authentic, refined materials create a warm and sophisticated atmosphere: textured wall finishes and soft, wavy surfaces evoke a feminine touch, while Canaletto walnut walls and furniture add natural elegance.

The overall image is harmonious and timeless, with a thoughtful play of light and dark tones, solids and voids—offering a discreet yet refined backdrop where seasonal collections take center stage.