Ray-Ban San Babila

Originally developed for a temporary store, Ray-Ban’s retail concept was later adapted globally—defining the brand’s in-store identity across all locations with minor adjustments to materials and elements.

A mix of lighting, materials, and industrial atmospheres creates a strongly distinctive Ray-Ban experience, immersing customers in the brand’s world.

b612 designed a modular display system for eyewear—featuring shelves of various sizes, mirrors, and storage units—all aligned with the overarching concept.

A new integrated lighting system was also developed, where linear lighting fixtures work together to deliver optimal product visibility.

This lighting solution has become a core element of Ray-Ban’s global retail language, shaping the brand’s new eyewear store concept.