Even if the product must always be the star, in this case, even the fixtures and the entire setting of the temporary event were enhanced to create a complete experience and atmosphere. The resin cubes, objects with a particular texture, consistency, transparency and color, have been emphasized in their peculiar characteristics by the use of light, managing to fully reveal the preciousness and uniqueness of each object.
All the lighting fixtures, 100% LED, were affixed to portals and black truss-based structures to make the whole design coherent.
These products, which include leather goods, ready-to-wear pieces and fashion jewelry, are shaped by the particular characteristics of their materials and colors - the work of the creative director. For this reason, the type of light, its physical and chromatic characteristics, and how it lands on each product is fundamental to the correct perception of product and to the celebration of the creative work.
The light must create atmospheres in line with the aesthetics and feel of the collection as well as with the brand’s new image.
Coordinates: 45°27’41.2”N, 9°10’15.6”E
Retail space: 1,488 sq m / 16,016 sq ft
Trusses: 581 ml
Light color temperature: 3000 and 4000°K